Business Outlook
April 2009
Green shoots?
Business confidence showed a marked improvement in April. A net 15 percent of respondents now
expect a deterioration in business conditions over the year ahead, a significant improvement on
the net 39 percent in March. This turnaround is the largest monthly improvement since December 2000.
Could this be the first steps of a recovery taking hold — the much talked about green shoots?
We would dearly like to believe that it is. After all, the economy has been in recession since early
2008, and we are possibly in the midst of the sixth straight quarterly contraction in economic
activity — the longest negative streak since the 1970s.
Indeed, respondents’ own activity expectations have showed a large lift as well, from March’s
net 21 percent expecting worse times over the year ahead to just a net 4 percent expecting a
deterioration this month. The own activity reading may still be in negative territory, but the
second derivative has shown the largest improvement since February 1993.
Other key gauges in our survey also showed an improvement. To be sure, gauges such as employment,
profit and investment intentions are still well entrenched in negative territory, but the first
step to recovery is making a positive movement at the outset. Profit expectations improved 11
points, although a net 30 percent of respondents still expect lower bottom lines over the year
ahead. A net 19 percent expect to reduce their workforce, a 9 point improvement from the
previous month. While this is a welcome jump, such negativity towards employment prospects
will remain a key spanner in the works towards both a recovery taking hold and the potential
magnitude of it.
While investment intentions have improved from last month’s record low reading, a net 12 percent
of respondents still expect to invest less — something which does not bode well for the future
productive capacity of the economy. Investment intentions among manufacturers improved only
marginally, to be the second lowest on record at minus 23. But a glimmer of hope for manufacturers
could be found in the 30 point improvement in their export intentions, a record turnaround and
back into positive territory.
Incorporating the key gauges into our composite growth indicator still paints a downbeat picture
on growth prospects, though not as downbeat as in past months¹. Still, our composite indicator
is pointing to a -2 percent annual growth rate, but at least this is a marked improvement on the
prior months’ -3 percent readings. A turning point is at hand, but it’s about smaller rates of
decline as opposed to something positive. Nonetheless, it’s clearly an encouraging and positive step.
Pricing intentions rose to a net 18 percent of respondents expecting to raise prices, and
inflation expectations also increased a touch. But they hardly set off inflationary alarm bells,
as current levels are consistent with inflation staying comfortably within the target band.
A positive slant on this is that dis-inflationary concerns can be put to rest.
So what do we make of it all? After such an extended period of decline it’s only natural to
expect a base to be forming across the economy. After all, policymakers have been working hard to
achieve such stabilisation since mid 2008 and natural population growth and improving migration
provide a natural base effect to growth. We see a bungy-cord dynamic taking hold, given the
magnitude of declines in certain areas of the economy. While financial conditions tightened over
the period the survey was conducted (courtesy of a higher currency and rising fixed mortgage rates),
such forces have been swatted aside. Whether this can be put down to apathy remains to be seen.
But the past month has seen slight bursts of sunshine. The housing market (volumes anyway) has
shown signs of recovery, dairy prices have ticked back up, we’ve received tax cuts, domestic and
international equities are off their lows, and a poor global economy makes New Zealand look a
relatively attractive proposition both to those immigrating, and those considering departing.
Clearly this is translating into firming optimism (or less pessimism) towards the economy.
Collectively, it would be naïve to believe the economy is on the cusp of economic nirvana.
There are structural imbalances that have yet to be purged. Green shoots are fragile and, if not
tended to properly, can quickly wilt. Yet we would be equally ignorant to disregard the messages
coming from respondents themselves. Time and time again business confidence surveys have proved to
be telling indicators of economic momentum.
The first step towards recovery is finding a floor. If this indeed gains momentum over the
coming months, then attention will turn towards the quality and magnitude of any pending recovery.
Across the alphabet of cycles we are bombarded with the ‘V’, ‘U’, ‘W’ and ‘L’. Where we are headed
will be a combination of what businesses are telling us, and how far and fast the economy is
progressing through the structural rebalancing process. We’ll be waiting patiently for next
month’s story.
Survey Results
Net Balance
April
2009
|
Total
|
Previous
Month
|
Retail
|
Mfg
|
Agric
|
Constrn
|
Services
|
|
Business
Confidence
|
-14.5 |
-39.3 |
-21.1 |
-6.8 |
-38.4 |
7.1 |
-7.7 |
|
Activity
Outlook
|
-3.8 |
-21.2 |
-25.0
|
-13.5 |
15.1 |
-3.6 |
1.6 |
|
|
Exports
|
10.3 |
2.1 |
...
|
11.4 |
...
|
...
|
...
|
|
|
Investment
|
-12.4 |
-18.6 |
-9.5 |
-23.3 |
-11.0 |
-14.3 |
-10.4 |
|
|
Livestock
|
-1.7 |
-2.0 |
...
|
...
|
-1.7 |
...
|
...
|
|
Capacity
Utilisation
|
-4.3 |
-14.0 |
-37.0
|
0.0 |
14.0 |
-36.4 |
-6.3 |
|
|
|
Residential Construction
|
9.5 |
-31.8 |
...
|
...
|
...
|
9.5 |
...
|
|
|
Commercial Construction
|
-36.4 |
-32.0 |
... ...
|
...
|
...
|
-36.4 |
... ...
|
|
|
Employment
|
-19.1 |
-28.1 |
-40.8 |
-24.0 |
-5.5 |
-31.0 |
-11.4 |
|
Unemployment
Rate
|
76.8 |
85.9 |
84.2 |
68.0 |
84.9 |
65.5 |
76.6 |
|
|
Profits
|
-29.5 |
-40.8 |
-36.8 |
-34.7 |
-32.9 |
-39.3 |
-22.7 |
|
Interest
Rates
|
-2.3 |
-54.5 |
-13.5 |
-4.0 |
-15.1 |
-7.1 |
8.8 |
|
Pricing
Intentions
|
17.6 |
9.2 |
44.7 |
20.0 |
6.8 |
-3.4 |
12.5 |
|
Inflation
Expectations
|
2.73 |
2.63 |
2.87 |
2.84 |
2.58 |
2.56 |
2.74 |
|
The table can be viewed as charts on our Business Outlook
charts
page.
If you would like to become a respondent to our survey, send an email to
economics@nbnz.co.nz with your business location and industry sector.
For details on the nature and performance of the Business Outlook please refer
to this file:
www.nationalbank.co.nz/economics/outlook/pdf/BOBackgroundPaper.pdf.
This background paper also contains enrolment forms for new survey respondents.